The project for I.T. Hong Kong stands out as one of the most challenging endeavors I have undertaken. It demanded stepping out of my comfort zone and venturing into uncharted territory by targeting an audience I hadn't previously worked with extensively. As one of China's leading luxury retailers, I.T. Hong Kong sought to push the boundaries of e-commerce design and captivate their discerning audience. To meet this demand, I delved deep into understanding the Chinese market and cultural preferences. Through meticulous collaboration with the esteemed RGA agency, we infused the platform with bold animations, striking typography, and a visually arresting UI that truly resonated with the target audience. The result was a groundbreaking e-commerce experience that pushed the boundaries of innovation and set new standards in the luxury retail industry.