For Patagonia, the global leader in adventure apparel, I had the privilege of reimagining their Product Listing Page (PLP) and Product Detail Page (PDP). Working alongside the Australian team, we had the freedom to implement changes within the guidelines provided by the US marketing team. Leveraging my expertise in conversion rate optimization, I devised highly optimized versions of the PLP and PDP. This collaboration took place through the renowned agency DotDev in Melbourne, ensuring seamless execution of the project. Together, we created compelling and user-centric pages that enhance the overall shopping experience for Patagonia's customers.